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What do radio professionals have to say about ATM?
“The 25-Seven Systems box
is an amazing device and leaves all others in its dust. It
is truly the secret weapon to make your station sound tighter,
time shift segments and never miss a network cue again. We
are still finding new and creative ways to use the 25/7 every
week.”
- Gabe Hobbs, Senior Vice-President
of Programming, News/Talk/Sports, Clear Channel Radio |
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“25-Seven is the best tool
I've ever seen to help ANY spoken word station meet and BEAT
the clock! From the ability to seamlessly drop in call letters
during a breaking news event to finding 'extra' time during
network feeds of all sorts, 25-Seven is helping us add ratings
AND revenues to WLS!”
- Kipper McGee, Program Director, WLS
Chicago |
“The ATM solves an age-old
problem for us: how to smoothly join a live network news
update when breaking news makes it impossible to do in real
time. Our news anchors hit the network seamlessly, whether
it's on time or 20 seconds late.”
- Brian Oliger, Operations Manager,
WTOP, Washington DC |
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“Audio Time Manager puts us
back in control of the programming flow when we air syndicated
programming. We can "shift time" to meet our service elements
and commercial needs, giving us the flexibility we need.”
- Tyler Cox, Program Director,
WBAP, Dallas TX |
“We use ATM on a daily basis
to keep our local news on time during Morning Edition, We
plan to buy another to help us out during ATC. It took a
few weeks to understand how ATM could help us; now we can’t
imagine doing local breaks any other way. Anyone can operate
it… its that easy.”
- Michael LeClair, Chief Engineer,
WBUR Boston |
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“It's the heritage of 700WLW
to be looking for new products and technologies as we strive
to stay ahead of changes in equipment. Probably the best
product to come along in the last few years is the Audio
Time Manager. As a supply station producing a number
of network program for distribution, 25-Seven is allowing
us the flexibility to produce feeds for networks, while allowing
for clean rejoins and feeds not only on 700WLW, but on 700wlw.com
and 700WLW on XM Channel 173. The ATM is well worth
the investment.”
- Darryl Parks, Director of AM Operations,
WLW / Clear Channel Cincinnati |
“With Audio Time Manager,
we can break into All Things Considered to give severe weather
warnings. When we rejoin, listeners haven’t missed
any part of the story. Our board operators can control how
fast we catch back up to the network so we can still hit
the next post on time.”
- Nancy Finken, Program Director, Nebraska
Public Radio |
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“ATM is the first tool I’ve
seen that let’s us easily deal with the unpredictability
of live talk radio. While some stations may use ATM to add
more content, our goal is simply to make the air sound smoother
for times when the local breaks run long or the network throws
us a curveball. Now we get every word of the network feed
instead of fading up on a late rejoin, and the sound quality
is excellent.”
- Paul Shulins, Director of Technical
Operations, Greater Media Boston |
“If you are looking for a
way to make programming interruptions or joins easier or
neater on your air, the 25-Seven Audio Time Manager should
be strongly considered.”
- Tom Ray, VP/Corporate Director of
Engineering, Buckley Broadcasting/WOR
Reviewing ATM in Radio World |
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“25-Seven Systems has manipulated
the concept of time and has rearranged the way live events
unfold…think of ATM as an audio TiVO™ on steroids.”
- John Rigg, Engineering Supervisor,
KFMB San Diego
Reviewing ATM in Radio Magazine |
“Everyone on staff was amazed
that there was no difference between a live announcer and
the announcer sped up by 7%. As we increased the rate all
the way to 20%, there were no artifacts and the pitch is
unchanged. Audio Time Manager hits a home run for live sports
broadcasts and sports talk radio.”
- Doug Lane, Remote Operations Supervisor,
WEEI Boston
Writing in January 19, 2007 Radio World |
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